You can also promote some of these destinations with YouTube cards , which is a perfect segue to my next point. The end of your video should practically subscribe for the user. Give them a one-click option to subscribe, and then tell them why they should. Life coach and motivational speaker Marie Forleo is fantastic at this.
What should be posted for YouTube SEO
You need to be that obvious. Subscriptions send a big signal to Google: If people subscribe because of this video, there must be something worthwhile about it. This is a great way to get views to accumulate for your other videos, and it gives you that extra chance of landing a subscriber. YouTube Analytics is available at youtube. YouTube Analytics is great for learning more about who is watching your videos. Some examples of the data you can find are traffic sources, demographics and what percentage of your watchers are subscribers. This lets you know where to focus your energies and resources.
Are a large number of your viewers subscribers that follow you closely? Perhaps create some content that caters specifically to them. To see activity on your channel page in Google Analytics, simply add your Google Analytics embed code. There are plenty of metrics to keep an eye on in YouTube, but one key metric to watch is your subscriber conversion.
Use this insight to give your audience more of what they want. This kind of data can help you better optimize your video content, as well as inform content creation and distribution strategies. For instance, perhaps you find that the highest view rates are happening on the weekends, so you decide to post the next video on the weekends to get more viewers. First, spruce up all the existing YouTube videos on your channel. Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.
Have something to say about this article? Sign up for our daily recaps of the ever-changing search marketing landscape. Stephan Spencer on January 10, at pm. Consider that ninety percent of top-performing videos on YouTube use a custom thumbnail rather than an auto-generated one. Ideally, your video is so naturally valuable and compelling yes, I am referring to the Kyrgyz conductor baby that people will watch all the way through.
Alternately, try placing cards at predicted drop-off points to direct viewers to your other videos. These are all clickable links that appear in your video. Use them to point viewers to your channel and your next video. Your subscriber count is more than just a vanity metric: more subscribers means more organic reach for your videos. Time your request for when they love you most: after a big laugh, surprise or twist.
Check out this list of awesome YouTube channels to inspire you. By making a series of videos that naturally lead into each other, you encourage viewers to keep watching. You can also group relevant videos into playlists that will auto-play one after the other, reducing the likelihood that a user will skip to another creator. For more info on this, check out our complete list of ways to promote your YouTube channel.
Pay attention to what is doing well, and why. This is where you can look at viewer drop-off, subscriber behavior, and peak times for posting. You can also identify which videos need updating or replacing. Easily schedule and share YouTube videos across all social networks from the Hootsuite dashboard. Logic tells me that if you upload your own caption file to the video, YouTube would use that to discern what your video is about and use that info in how it ranks your video in the results.
Hey Brian, Thank you for the post. Some of my YT videos are ranked in YT. But they are not stable in ranking. Can you tell me, how to stable them? Thank you in advance. Paul, fluctuations are normal. Have they gotten rid of this feature? Not one to usually comment, but a very good blog. I salute. Video Seo is something that is massively overlooked. It seems that with YouTube once a channel is quite popular as in big in a given Niche, you can almost throw out a large chunk of the SEO On page off page optimizations, ect, and the video will rank up on page one also in Google search ….
Have seen this over and over, again…. So, for these small to average channels, uploading videos and hitting page one…or even further down the ladder in certain niches — moderate comp can be a long and bumpy process………. Thanks Brian, I am glad you wrote this article! What are your thoughts on wistia and vimeo? Are they worth the investment are there any alternatives for small startups?
Stumbled across your stuff yesterday! Good post, I will put it into action for the next month and see what results I get back. Thanks for sharing your advice and strategy. Some great insights here Brian. Good stuff! Happy to help, Sergio and thanks for the heads up.
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Short and sweat is what is required on YouTube. Keep your video to 15 minutes at the most. Love your summary of video SEO. Its interesting to see what YouTube thinks you are saying, compared to what you actually are. I have got a new thing from your amazing article. But now, it is clear to me. Thanks a lot. I have someone working on my SEO. He is using 60 listings on busy sites. My question is, Is this something that would replace mete words and keywords in a website?
Hi Brian great info. Your Title is definitely the ranking factor that is going to hold more weight. I could argue the title is the most important factor. What an informative post. Stumbled on it this link on Google first page while searching for how to optimize YT videos. Hi Brian, everytime when I visit your blog I found some gold. Thank you for sharing great things from a long time. We have saw that, some low quality content sites make huge number of backlinks and then they may rank for short period of time.
But after all hit by penalty. Is it same with Youtube. Those who do link building here or connect a lot of channels can outrank quality videos which we create without doing these things? Another great detailed report on ranking videos. I can easily rank videos within days but your method looks like it will make videos stick for months on out. Excellent Brian. This serve as a great resource to have as the perfect guide. Amazing article just like all your work. Thank you! Hey Brian, thanks for the great information. Most S.
O Trainers leave out a lot of useful information leaving me stuck but not you man. I already signed up for the checklist and ready to work hard. O tips that are around lol. Thanks again and looking forward to read more of your great content! Thanks for the tips Brian. I am going to give all of your steps a shot and see if I can help increase the viewership of my films.
I put a lot into my movies and I am hoping people enjoy them as much as I do producing them. Take care.
Hello, This is a very nice article. I have a question? How many at least back-link i need to rank in google or youtube. Very valuable insights you are presenting Brian, thanks so much for your generosity. Hi Brian, this is my first time to visit your page and I find it very helpful. I will be visiting often. Would you recommend using videos that our firm has created for clients as long as they give permission to do so as a way of improving our rank for certain keywords? Great article by the way, we will begin putting this into action. Great article, I feel that I have learnt a lot from reading this, and will definitely be using your tips on my You tube videos from now on, to try and improve my views.
I had started my YouTube Channel before 2 months ago and I was uploading interesting and helpful videos on regular basis But I was still not satisfied with the results. My Videos were not getting ranked. Hi Brian, just wanted to thank you for all the great info here… I am just starting to finally use YouTube for my business, and will be using your tips and suggestions for sure.. Hey Brian, thanks for the guide. I have a question, do backlinks have any effect on your videos? Do they help you rank your videos better?
Great Stuff Brian!! I have read carfeully throughout your guide and noted down a customized plan for myself to follow everytime I post youtube videos. By the end of the blog post, I saw that you had a checklist already provided haha. You information is truly helpful and so valuable. Thanks so much for this blog post. Excellent article Brian. Hi Brian, Would it be easy to have YouTube videos in a businesses YouTube channel show up in Google search results on searches for the businesses name?
It settles my heart to have an expert think the same way. I have 1 little problem with your claim about longer videos being better. I think eventually it will be about offering the best information in the shortest span of time.
How to Get More Views on YouTube in 12222
I think ultimately that the retention rate of a shorter video with the same quality will beat a longer video just because it has less retention.. What do you think? Thank you Brian for providing such enlightening tips on SEO optimization. I manage the YouTube channel of a bank. Well I loved the simplicity but clear to the point approach. I am still struggling with finding the best way for me to rank and make more money online.
I usually make only around — online as a Freelancer on Fiverr. I tried ranking with YT videos and I achieved good results with one video with views around This motivated me to push harder using the correct strategies. Thanks a lot! So please help me out. Hi — thanks for this website! I have a question regarding YouTube video optimization. We have 3 ads running that we want to post on YouTube. How would you recommended optimizing videos in this situation? Hi Brian! Just one question though: Can I use several competitors channel names as tags or only one per video? Thank you, Brain!
The only thing that matters is watch time. The amount of time someone spends watching your video. Youtube associates this with the quality of your video. If you have a video with a lot of watch time, in other words, engagement then Youtube will give it more visibility to it in their search results. Quick question though. What about a video that ranks quickly within 24 hours and it has no engagment no comments to views… yet because its key word optimized for youtube it ranks very high maybe among low competition keywords!! How could you go into a high competeion keyword and make a great video and have it move to page 1 in a week!!
I was not aware of the keywords for video in youtube. I have been slightly moving away from using video on YouTube and using inbound video strategies as emphasize discussed by Wistia. This is really useful info, thank you.
Just to clarify, you mentioned backlinks. Is this for improving the rank of youtube videos or the youtube channel? Thanks for your help. Awesome article!!senjouin-renkai.com/wp-content/jailbreak/whatsapp-wann-werden-haken-blau.php
How To Get More Views on YouTube
Thanks for sharing, I am somewhat familiar with SEO but have recently started a YouTube channel and I feel this information has been very helpful to me. This is another excellent piece of content Brian. Can you cite your sources? Most of this is wrong or hearsay. Nonetheless arguably it helps mislead my competitors. What if the keyword has a video result in the first results or first 50 , Do you think there is a chance that if I create a video it could get on the first page? Another question, Do you think I should make the video longer than the already ranking video?
Do you believe that anchor text links to a particular video will help it rank not only on google, but on youtube? As long as the anchor text link is varied? Brian, Great article with lots of good info as usual. Although some business terms have smaller search numbers, a good Google listing would still be very welcomed by the owner. Any ideas on this? Hello Brian, Thanks blog for youtube videos ranking, mate.
By profession, I am website designer. I always recommend my clients to make video for company intro and post to Youtube or other video submission sites. To be honest, They are getting important sales leads from youtube as well. I am fully agree with video length. I found that longer video is getting better rank than Shorter vidoes. Cheers Ben. Great content! I use it a lot myself. For me, that is a reason to keep my videos under 4 minutes where possible. Also, if you make your video longer than 5 minutes just for the sake of length, it can hurt the user experience.
What are your thoughts on that? I work in the Dutch language, producing how-to content, but I haven't found any 'video keywords' yet. I guess that's a regional thing. Anyway, competition on Dutch keywords is a lot less than on English keywords. Thank you for your advice. A lot of the content although really good was pretty similar to other blogs on the topic. However there was one new point for me that I think is really going to help. I love the idea of adding a link to our latest piano video in the signature of all our teams emails.
I can modify all of the signatures every two days when a new video is released and this will put them in front of so many more people. Great idea!! As a thank you, I would like to offer that we make a cool piano cover of your favourite song. Feel free to email me your idea. Thanks again. I would like to add one more point. So we should approach bloggers to embed our video on relevant blog posts.
Hi Brian, very informative post. I have a question about schema. I liked your blog. It was long enough to cover all important aspects. Loved the article. With all due respect, I think some of the things you said might be outdated. Could you cite your sources on the likes, comments, shares, and favorites? I might be wrong. Will Chou Keep up the great work!
New at this Video SEO. Anyway, this has been very helpful. Your page will be on my favorites starting today. Keep posting! Great article! Thanks Brian for such a nice information. I want to ask that please share some community forums where we can drive huge traffic for our YouTube videos? Also i want to know that which is boosting paid advertising platform for YouTube videos? Should I make a video with that keyword still? This a complete guide to get rank for video. I am very happy to get your post this time.
And I need to improve what I have done so far. Getting high quality is video is the key to success with. Brian, amazing article. I downloaded your checklist. This logic is excellent. Are there any steps one should alter a bit to provide SEO for the teaser? Luckily, I have several different directions I can go with keywords and for a film teaser, it can easily be linked to how-to video keywords.
Any further insight would be MUCH appreciated! Does adding sub-titles has any SEO effect? I could imagine it does since it allows youtube to have the exact content of the video, so more content to analyze than just the description…. Great post.. I recently created a YouTube channel and those videos are not ranking in first page. Will try these tips for sure.
What about backlinks though? Should I be looking into backlinking my videos in an attempt to raise the rankings through Youtube? Just like normal SEO? Hi Brian, some great insights there. Any way to get it? Hi Brian, nice post! Thank you very much! I have a questiona… If I add captions to my videos, does it help in any way? Thanks again! Thanks for making this guide for us.
Getting views on my YouTube channel is much harder then I thought it would be. I am excited to try out some of these tactics. Its been years and years but I had to say thank you as this was amazing information for a newbie. Very well put together!
5 YouTube SEO tips from my strategy toolbox
Thank you!!!! Thank You very much! Fanstastic comprehensive guide I ever seen on the web. I ever dream to become a SEO guru now my dream comes true and Brain is the source. Thanks for the nuggets there. I do everything you mentioned on this post except for getting traffic at your suggested source. Nice one. I noticed that you suggest going after video keywords.
YouTube Ranking: How to Get More Views on YouTube : Social Media Examiner
Will videos still rank without having any video keywords showing up on page 1 for my intended terms? The video keyword was an awesome tidbit. Other tips like the Yahoo answers was awesome too. This is exactly what I was looking for. Brian, Great post as usual. Is the figure still important? In some markets searches with buying intent is gold.
Awesome post you have there. I am starting a new channel and thanks to you have clearer picture now. One problem i am facing is when i want to use google keyword planner it asks me to put my info as well as put ads pricing and also ask me to put billing information. Can you tell me how i can use this without having to do that. Thanks in advance. When I apply this tricks my video rank and view increase in short time.
But I have a problem, that was email signature. Is it harmful for AdSense users. Great article about youtube videos, but I have a question. I see that you start link building within a few days. What types of links are you building to your site? I heard some people are even spamming links to youtube. I would think that even if google is ok with that now, in the future they might not like it at all and punish you badly. I know you aslo mentioned social signals, is that your only link building? I have just started a YouTube channel and came here especially to see if there is any extra knowledge related to YouTube, thanks I got it.
So I saw a launch a couple months ago by a fellow who grew his list to 80, people for free who basically made a video and SENuked it a couple times. What have you seen with that kind of aggressive approach? Stay awesome! Hello Brian, Im just finding my way around youtube to drive more traffic to my site. Do you have a guide on best practises when setting up your youtube channel with seo in mind.
Like how do I best link back to my site so its not violating G but gives me the links I need to make a difference. Thank you. Meh, I disagree with your theory about using less tags. You should use all characters for optimal results.
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The description can be up to characters. Best to post your other video links. You have no proof of anything, noone does, we can only guess how youtube seo works.. Hey Brian — great info! Does including a text file of the content help the search engines understand your content? Only topic I was missing here was the effect of adding. Thanks for that post very informative,i have a quick question,do you think that youtube video will outrank google.
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Hey, What if website has YT video embedded and the same YT video has a link to the website in description — does Google consider it link exchange? Great information here! Curious to get your ideas on trying to rank a YouTube Channel when there is already a lot of other sites ranking for a search on the brand name. Also what about linking using the YouTube generated vs. This is great! Is there a faster way to try and find YouTube keywords in google?
I am finding it rather difficult to find any with YouTube in the search results. Dear Brian, thank you for this clear and helpful tutorial. A question: if I want to rank a YouTube video specifically on Google… should I focus only on engagement retention views, comments, social media shares, ecc. This guide is awesome! Any help on this front would be much appreciated. You are so right on the length of five minutes and being worthwhile like anything thrown before the screen, fed to the ears of busy Internet users.
Good tips and video helps our business so so much being up in the left hand corner, off the beaten path for easy trips to gawk at property. Deliver it to them with video! I was always curious about ranking on Google with videos. I never would have thought about youtube keywords. From your post it is clear not the way to follow. We will keep on with the YouTube embedding. Thanks a lot for your great post. I was wondering if affiliate links in the descritption hurt the ranking of the video, do you have an idea?
I was wondering how paid advertisements on Youtube influence the SEO ranking. I love advertising on Youtube as the views are very cheap, but in general the engagement is lower. Does Youtube count these engagement the same as organic views? Any tips how I can utilize this the best way? As far as I know the metrics count similar to organic views. I recently published a new video on YouTube featuring an upcoming dance talent using the same methods as above and it worked.
You could have given examples of YouTubers who are in entertainment industry as well because the people who visit your site are not necessarily webmasters. They could be anyone. Our goal is to help pro marketers do better. I got a question: do you know if the video metadata has any influence? And about the manual subtitles not the auto generated? What do you think about that? And how do we really know if it helps or not? Hey Brian, thanks for writing this article.
Thanks Brian for the detailed writeup. I was taken from step 0 to at least step 2 using this blog. I am about to start uploading videos for a company I work for. Question for you. Trying to gauge any potential negative impacts of removing old videos from my YT channel. This is awesome! One of my friends was saying how she gets lots of views from related videos in her niche; I think the tags are a great way to do that.
Hi Brian. Fantastic post! The truth is, I knew about most of these tips. My point is that while your tips seem second nature to a professional video marketer, for the most part your average social media user has no idea about any of this stuff. Another thing that often happens to people who are new to YouTube is they come across some of the really horrible SEO practices out there, like buying fake views, likes, and subscribers.
The fact is that Google and YouTube simply want people to act naturally. In other words, concentrate on the things you can control, like on-page SEO, content quality, website design, social media footprint, and overall user experience. In short, make sure your on-page SEO is perfect, your content is amazing, and your website is appealing and easy to navigate. Again, great article. They also rank for a few terms already.
Should I attempt to improve those videos first for the best ROI? Hi Brian, Thank you very much for an extensive and very useful guide! One thing that puzzles me though: That I cannot upload an updated version of a video like you would upload an updated web page. Correct, or am I missing something? The number of views will increase, but how can I gain subscribers?
Only no. Of views will be important for gaining SEO — while no. Of subscribers are less.. Thanks for this tips I tried this and was on Google first page for a keyword with over 10k monthly searches and was there for a week. I later dropped ranking, Do you have any tip to stay on page one of google. Brian it seems to me that one of the biggest downsides of videos on your site is the load time. So I was checking into lazy load. Do you think lazy loading is a good idea? Or is there another way to make videos faster?
Hi Brian, Thanks for such nice information you provide. Is there a way to find out which keywords are ranked or searched directly form google search that targets to my videos on youtube? I can see through my channel analytics that some traffic is coming directly from google search but search queries are not provided. Love your content! Is there such thing as a tool that gives keyword search volume and keyword competition, with realistic accuracy, specifically for youtube? Loved to read your articles. Such an informative post to YouTubers and creators. This could be best for the video marketing too.
I think TubeBuddy also helps people to know the competitions about keywords. Thanks a ton for sharing. I work in Brazilian market, so things seem to be a bit different for Portuguese keywords. Hosted videos show up in google video and take the visitor directly to your page while youtube does not only in description.
Which video platform would you advise? Great article as always Brian! This is very comprehensive on how to get a video to rank. Do you think off-site backlinks help rank a video on YT search results? HI Brain, I have a question. One of my videos was ranking on the top in youtube until few days back.
I did few changes and now I am not able to replicate those results. So what cause such a slump?